It is not always enough to have the right idea and the right conviction – you also need to communicate it in the right way. Good communication is the overall means to creating common understanding.
With intense training within communication, a manager can ensure understanding, value creation, acceptance and acknowledgement of the ways and choices you make as an organization.
Practically any change in a company requires good communication. Whether it concerns the strategy, mission-vision-values, process optimization or structural changes it requires clear and exact communication to create the necessary understanding of and motivation for the changes.
WHAT (goals) – A description of what we wish to do something about – What is my goal?This model: WHAT, WHY, HOW is one of our most essential tools. If you, as a manager, learn to master this structure in all your communication you will be able to move your results to a higher level. Let us give you an example – a manager is preparing for a dialogue with an employee, and he wishes to praise the employee for his behavior. When the manager is preparing for this dialog, he can use this structure.
WHY (purpose) – What is the purpose? What do we achieve / avoid? Where will it take us? What will it mean for you and me? What is our motivation for doing it?
HOW (the plan) – What actions does it require? When should we do it and who is responsible?
Between each area it is important to work with obtaining acceptance before the next area is addressed. We must make sure that we see the world in the same way and have the same idea of why efforts must be done. We should all feel the necessity.
When I can see the goal (WHAT), and I see the purpose and that it makes sense – what’s in it for me (WHY) there will be a greater understanding, acceptance and interest for discussing concrete solutions and actions (HOW). In this way we obtain greater dedication and commitment to the actions.
With training and concrete tools we strengthen the managers’
- Communicative skills
- Ability to listen actively and use question technique
Poor communication can have immense consequences. We see many managers – and employees as well for that matter – who see themselves as very good communicators, and consider conflicts, low efficiency etc. as signs of wrong resources, bad attitudes etc. which is a rarely the case – often it is a question of poor communication.
By developing the communicative skills in the organization – both managers and employees – efficiency, joy of work ad results will increase considerably.